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Our ongoing support for women on their breast cancer journey

We are proud to announce that we continue to partner with the Future Dreams Breast Cancer Charity. A charity born out of love, family, warmth, friendship & the desire to make a difference. Future Dreams was set up by mother and daughter Sylvie and Danielle who both lost their lives to the disease in 2009. The charity aims to help women to step beyond their diagnosis and approach life with courage and hope; offering practical and emotional care and funding life changing awareness, support and research.


No one should ever feel like they are going through breast cancer alone, if you or someone you know needs help Future Dreams are there for you. You can find out more about their support services and contact them here: https://futuredreams.org.uk/

FUTURE DREAMS HOUSE

In September 2021, Future Dreams opened their London centre - the ‘Future Dreams House’, offering virtual and in-person support across the UK. The centre offers a growing number of services including image workshops, life coaching, nutritional and exercise advice. Perhaps the most vital function of the new centre is to provide a non-medical environment in which people can form friendships and networks to help them deal with the many different challenges the illness throws at them.

We are delighted to continue to support the amazing services the centre offers and have donated £20,000 towards the running of the Post Surgery Bra Lounge. The Bra Lounge appointments provide specialist lingerie and post mastectomy fitting services for breast cancer thrivers, with knowledgeable fitters who offer fashionable and contemporary lingerie and swimwear from a variety of brands including Victoria’s Secret.


If you or someone you know would like to visit the bra room, please contact Future Dreams. https://futuredreams.org.uk/

 
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OCTOBER BRA DONATION MONTH

Every October, we love to support Future Dreams with our pink bra donation. For every pink bra sold in stores and online we make a donation to the charity, in 2021 we handed over a cheque for £15,036 and we know our internal teams and customers love supporting in this way and wearing their pink bras with pride.

SHOP THE DONATION RANGE

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